I don’t just “manage ads”, I build Performance Ad Systems for brands ready to scale

When you’re spending $100K+/month, you need Success to be a Science

I help teams stabilize, optimize, and grow with clear ad strategy, data and creative systems that work.

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brands I’ve worked with

Ad creative is mediocre and/or insufficient in volume

Scale is hindered by unstable ad performance

Data cannot be trusted or is not integrated well between ad platforms and backend

Internal or external team skillsets are not advanced enough to drive strategy

Lack of answers for why ad performance is volatile or on a decline

ads not working?

You have a strong product, a meaningful ad budget, and “experienced” partners in place. But performance isn’t meeting expectations and the path forward feels unclear.

At this stage, what you need isn’t just a few high-performing ads.

You need a consistent, scalable system that adapts with your business and drives profitable growth

What I Do

I help growth-stage brands put processes in place to make ad performance a science rather than an art.

System Building

Build scalable data and ad creative systems that serve as the foundation for consistent ad performance

Optimization

Optimize performance using my ZONES™ optimization framework

Strategic Planning

Develop cross-platform strategies (Meta, Google, YouTube, TikTok, etc.) that work together, not in silos

Conversion Journey

Strengthen the post-click customer journey to maximize ROAS

AI-Driven Workflows

Integrate AI-enhanced workflows that improve outcomes and efficiency

Team Transition

Transition to/from agencies or in-house teams without losing performance or momentum

The Five Optimization Levers I Pull

Ad Creative

High-volume, hook-driven testing

Ongoing AI + UGC + influencer sourcing 

Scientific performance iteration, not random guesses

Targeting

Signal-based audience structure (smart, broad containers)

Feeding AI the right data, instead of “tricking” the algorithm

Offer

Full funnel alignment behind unique value positioning

Development & testing of of multiple value formulas

Flow

Daily assessment of customer flow with trendline reporting

Fast, mobile-first, frictionless, and cohesive

Monetization

MER / ROAS tracking based on revenue, not just pixels / CAPI’s

Trendline + predictive analysis for proactive optimization and scaling

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Value Playbook

Discover the strategies I use to help brands boost ROAS, cut CPA, and scale campaigns sustainably.

Case Studies: proven results

Fitness Business

  
			Month 1
			Month 6
		
      Ad Spend
      $825,450
      $627,477
    
      ROAS
      1.53x
      2.11x
    
      CAC
      $811
      $650
    
      Revenue
      $1,261,384
      $1,372,087

Digital Product Business

  
			Month 6
		
      Ad Spend
      2X
    
      CPL
      -42%
    
      CAC
      -74%

My AI Approach

AI enhances, speeds up or even replaces human work.
I integrate AI to:

Generate baseline of ad and LP copy, ad creative concepts, and ad hooks to be edited and tested at a greater volume

Improve the speed and depth of data analyzation  

AI deep research competitor analysis to generate and test unique market positioning and messaging tests

 Agentic strategist for offer and angle idea generation

Ready to scale with less chaos and more profit?

Let’s build a system that your brand can count on to scale profitably and consistently.